Barriers to connectivity: How decoding the jargon jungle can create a more accessible fibre environment
Exploring the pervasive issue of jargon in the broadband industry, Louise Elliott, chief customer and operations officer at Digital Infrastructure and BeFibre, emphasises how the excessive use of technical terminology creates confusion for alternative network providers (altnets), infrastructure operators, internet service providers (ISPs), and customers, ultimately hindering the adoption of Fibre to the Premises (FTTP) services. Here, she advocates for a more straight-talking, accessible approach to empower progress in the full fibre roll-out.